This has happened to me more than once. A client opens a web browser, types their company name into the Google search bar, and hits enter. Instead of their own…
Every person who runs Google Ads knows the feeling. You spend hours writing the perfect ad copy. You know exactly what makes your customers click. You paste your carefully crafted…
In the world of digital advertising, guesswork is a recipe for wasted budget. You wouldn’t launch a product without testing it, so why should your Google Ads strategy be any…
If you manage paid media budgets across multiple channels, you are intimately familiar with the daily dashboard discrepancy. You open your Meta Ads manager and see fifty conversions. You open…
If you log into your Google Ads account today and open the columns modifier, you are immediately hit with a wall of over a hundred different data points. From “Absolute…
When Google first introduced Performance Max (PMax), it was met with a mixture of awe and profound frustration. Advertisers were handed a powerful engine but were locked out of the…
Log into your Google Ads account, check your key performance indicators, and (sigh) there it is. Your Impression Share has taken a nosedive. It’s a sinking feeling that every digital…
There is a specific kind of low grade anxiety that comes with running a Google Ads account. It is the feeling that while you are getting some results and maybe…
In the world of Google Ads, few topics spark as much debate as brand bidding. The question seems simple on the surface. Why should I pay for traffic I’m already…
If you manage Google Ads accounts long enough, you will eventually get the email or phone call. “Hi, I’m your Google Ads strategist. I’ve reviewed your account and see a…
