SEM Insights

Actionable tips, industry trends, and expert strategies

AI Max For Search Optimization Guide

AI Max For Search Optimization Guide

AI driven search campaigns in Google Ads are becoming more automated, more flexible, and more powerful. With AI Max for Search, Google expands how queries are matched, how ads are…
Should You Use Google’s AI Max For Search?

Should You Use Google’s AI Max For Search?

Imagine your Google Ads account suddenly unlocking 20-30% more conversions from queries you never even targeted AND without blowing your budget or brand guidelines. That’s the promise (and the chaos) of…

Heidi Sturrock

Search Marketing Advisor

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Fewer wasted clicks. More ‘ohhh that makes sense’ moments.

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