If you spend your days deep in Google Ads, you already know the underlying frustration of in platform reporting. Those standard conversion columns only tell half the story. Your dashboard…
I want to share one of my absolute favorite new tools for navigating the digital marketing world right now….because the fact is, we can no longer measure success entirely by…
Every ecommerce brand eventually reaches a critical turning point in their digital marketing maturity. They look at their Google Ads dashboard, see a massive revenue number, look at their actual…
In the world of digital advertising, guesswork is a recipe for wasted budget. You wouldn’t launch a product without testing it, so why should your Google Ads strategy be any…
If you manage paid media budgets across multiple channels, you are intimately familiar with the daily dashboard discrepancy. You open your Meta Ads manager and see fifty conversions. You open…
If you log into your Google Ads account today and open the columns modifier, you are immediately hit with a wall of over a hundred different data points. From “Absolute…
When you activate Smart Bidding in a Google Ads account, you surrender manual control over individual keyword bids and transfer the responsibility of auction valuation to a machine learning algorithm.…
Most ecommerce store owners focus on ROAS (Return on Ad Spend) when measuring their Google Ads performance. It makes sense. it’s an easy number to track. But ROAS alone doesn’t…
