Expert Paid Search Account Management

See Predictable Growth

Turn Ad Spend Into Predictable Growth

Managing Google Ads, Microsoft Ads, and YouTube advertising is not about setting campaigns and hoping for the best. It requires ongoing strategy, disciplined testing, and constant optimization tied to real business goals. My monthly paid search account management service is built for brands that want profitable growth, not vanity metrics. I take ownership of your paid search performance so you can focus on running your business with confidence.

What's Included

Hands-on & Full-funnel

For Peak Performance

Ongoing campaign, keyword, and account structure optimization

To Fuel Growth

Strategic budget allocation based on performance and growth goals

For Data Accuracy

Conversion tracking validation and optimization

To Scale Market Reach

Search, Shopping, DemandGen, Performance Max, and YouTube strategies

Optimizing For Action

Ad copy testing focused on qualified demand and conversion rate

Proving Marketing Impact

Clear reporting tied to revenue, ROAS, CPA, and efficiency

Platforms Managed

How My Approach Is Different

Most accounts fail because they lack structure, discipline, or a clear strategy.

My approach combines

Clean, scalable account architecture

Data-driven testing frameworks

Business-first decision making

This service is a strong fit if you

  • Want a senior strategist managing your account, not a junior executor
  • Care about profitable growth and ROAS, not just clicks
  • Have an established product or service with real demand
  • Want clear communication and transparency
  • Are ready to invest consistently in paid search (minimum monthly ad spend of $10K)

Reporting and communication

  • Clear performance reporting tied to your goals
  • Actionable insights and next-step recommendations
  • Regular check-ins focused on strategy, not busywork

Getting Started

Every engagement begins with a strategy alignment call to confirm fit, goals, and expectations.

If you are looking for a paid search partner who treats your ad spend like an investment, not an experiment, this service was built for you.

Request a Strategy Call

Let’s determine whether monthly paid search management is the right next step for your business.

Heidi Sturrock

Full-Funnel SEM Strategist

I work with advertisers managing meaningful budgets who need clarity, not surface-level advice. My focus is diagnosing why performance is breaking down and helping you fix it methodically. This is the same troubleshooting framework I use in ongoing consulting engagements, offered in flexible sessions.

Read Bio

SEM Insights

10 Ways to Stop Performance Max from Stealing Your Money

10 Ways to Stop Performance Max from Stealing Your Money

When Google first introduced Performance Max (PMax), it was met with a mixture of awe and profound frustration. Advertisers were…
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Why Your Google Ads Impression Share is Falling (and How to Fix It)

Why Your Google Ads Impression Share is Falling (and How to Fix It)

Log into your Google Ads account, check your key performance indicators, and (sigh) there it is. Your Impression Share has…
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Should You Get a Google Ads Audit?

Should You Get a Google Ads Audit?

There is a specific kind of low grade anxiety that comes with running a Google Ads account. It is the…
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Frequently asked questions

Wondering how the sevice works? Curious how I can help your business?

Dive into our FAQ for more details

What are your fees?Google Ads and Microsoft Account Management
Monthly campaign management pricing is based on a reasonable % of your media spend, and starts at $1,500 a month. Discounts are available for clients with larger monthly spends.

Troubleshooting Call
These calls are one hour and are billed at $200. Clients may choose to book more than one call.

Training & Coaching
Pricing for training is  based off the goal of the training, and confirmed in your custom proposal.
What does client communication look like?
 Communication is key! As a valued client, you can count on regularly scheduled calls to discuss results and optimization plans. 
 
I work entirely remotely and do not travel for work.
 
I'm proficient in using Email, Slack, Zoom, and other popular project management software to facilitate communications and project management. 
Do you require a long term contract?
 No. Retainer based service is on a month to month basis.  A cancelation fee applies if services are cancelled without 30 days notice.
How long does it take to see results?
 The timeline for seeing results can vary based on the specific services you utilize and the goals you have in mind. However, I work to provide measurable results as quickly as possible. Usually we see a significant impact in performance between month one and three.
What payment methods do you accept?
 Most major credit cards are accepted.
 
Are you a Google Partner? I hold Google Partner status, including certifications for Search, AI Powered Shopping, Display, and Video.
Who are your clients?My clients range from digital agencies, entrepeneurs, and in-house teams for small to large brands. Does this sound like you? Drop me a line to see how I an help!

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