When Google first introduced Performance Max (PMax), it was met with a mixture of awe and profound frustration. Advertisers were handed a powerful engine but were locked out of the…
Log into your Google Ads account, check your key performance indicators, and (sigh) there it is. Your Impression Share has taken a nosedive. It’s a sinking feeling that every digital…
There is a specific kind of low grade anxiety that comes with running a Google Ads account. It is the feeling that while you are getting some results and maybe…
In the world of Google Ads, few topics spark as much debate as brand bidding. The question seems simple on the surface. Why should I pay for traffic I’m already…
If you manage Google Ads accounts long enough, you will eventually get the email or phone call. “Hi, I’m your Google Ads strategist. I’ve reviewed your account and see a…
AI driven search campaigns in Google Ads are becoming more automated, more flexible, and more powerful. With AI Max for Search, Google expands how queries are matched, how ads are…
So, your Google Ads are getting clicks…but not conversions. Landing page optimization can be a daunting task. There are hundreds of expensive and complicated ways to optimize a landing page.…
Imagine your Google Ads account suddenly unlocking 20-30% more conversions from queries you never even targeted AND without blowing your budget or brand guidelines. That’s the promise (and the chaos) of…
Google’s auto categorization for Shopping is convenient, but once you work with a few thousand SKUs it will misclassify a worrying number of products unless you take control. For serious…
If you use Smart Bidding in Google Ads, you are trusting Google’s machine learning to decide how much every click is worth. That system only works as well as the…
Today’s savvy advertisers are leveraging Demand Gen campaigns to reach audiences across multiple premium Google placements, and more importantly, they’re taking precise control over exactly where their ads appear. If you’ve been…
If you sell a highly specialized professional service, Google Ads can feel frustrating. You know your ideal customer exists. You know when they find you, the deal size is large…
