This has happened to me more than once. A client opens a web browser, types their company name into the Google search bar, and hits enter. Instead of their own website appearing at the very top of the page, an advertisement from their biggest industry rival shows up first. Panic…

Every person who runs Google Ads knows the feeling. You spend hours writing the perfect ad copy. You know exactly what makes your customers click. You paste your carefully crafted words into the platform. Then, the system slaps a bright orange “Poor” rating on your screen. The Ad Strength dial…

In the world of digital advertising, guesswork is a recipe for wasted budget. You wouldn’t launch a product without testing it, so why should your Google Ads strategy be any different? Every digital marketer has faced the dilemma: “I think this new bidding strategy will work better, but what if…

If you manage paid media budgets across multiple channels, you are intimately familiar with the daily dashboard discrepancy. You open your Meta Ads manager and see fifty conversions. You open your Google Ads dashboard and see forty conversions. Then you log into your Shopify or backend CRM and realize you…

If you log into your Google Ads account today and open the columns modifier, you are immediately hit with a wall of over a hundred different data points. From “Absolute Top Impression Share” to “Cross device Conversions,” the sheer volume of data is enough to induce severe analysis paralysis in…

Every Google Ads strategist knows the exact feeling of seeing a new request for proposal land in their inbox. It brings a rush of excitement and the promise of a new partnership. The prospect seems eager, their industry aligns with your expertise, and the initial email indicates they have the…

When Google first introduced Performance Max (PMax), it was met with a mixture of awe and profound frustration. Advertisers were handed a powerful engine but were locked out of the controls. For years, PMax operated as a notorious black box. It was a campaign type that generated incredible top-line numbers…

Log into your Google Ads account, check your key performance indicators, and (sigh) there it is. Your Impression Share has taken a nosedive. It’s a sinking feeling that every digital marketer and business owner knows all too well. You haven’t touched the budget, your ads seem fine, so why are…

There is a specific kind of low grade anxiety that comes with running a Google Ads account. It is the feeling that while you are getting some results and maybe the phone is ringing or the orders are trickling in, you are also burning cash in places you cannot see.…

In the world of Google Ads, few topics spark as much debate as brand bidding. The question seems simple on the surface. Why should I pay for traffic I’m already getting for free organically? It is a valid question. If you have done your SEO work correctly, your website likely…