Ad Account Not Performing?

Get Expert Help Untangling the Problem.

Focused troubleshooting sessions for Google Ads, Microsoft Ads, and YouTube when performance issues are layered, unclear, or compounding over time.

Who This Is For

This service is ideal if you are:

Spending consistently but results feel unstable

Seeing performance decline with no obvious cause

Unsure if tracking, bidding, structure, or creative is the real issue

Managing Google Ads, Microsoft Ads, or YouTube in-house

Looking for expert diagnosis rather than ongoing management

Getting conflicting advice from platform reps or agencies

What We Review

Depending on your account, we may cover:

  • Conversion tracking & attribution accuracy
  • Account & campaign structure
  • Bidding strategy & signal quality
  • Search terms, keyword match types & negatives
  • Budget allocation & wasted spend
  • Creative, messaging & ad strength
  • Performance Max, Demand Gen & YouTube performance
  • Gaps & optimization opportunities

How the Troubleshooting Sessions Work

Most ad performance issues are not solved in a single pass.

That is why this service is structured as one or more focused troubleshooting calls, depending on complexity.

Your Initial Session

Diagnosis and Priorities

  • Live account review
  • Identify root causes and performance blockers
  • Separate symptoms from actual problems
  • Prioritize fixes by impact and effort

Between Sessions

Implementation

  • You implement recommended changes

  • Data begins to normalize or reveals deeper issues

Follow Up Sessions

If Needed

  • Review results from changes made

  • Identify secondary or hidden issues

  • Refine bidding, targeting, or creative strategy

  • Adjust based on new data

You are never locked into a package. Each session stands on its own.

Why This Approach Works

Ad platforms reward clean data, clear structure, and consistent signals.

When multiple issues exist, fixing the wrong thing first often makes performance worse.

This approach ensures:

  • The highest-impact issues are addressed first
  • Changes are made with intention, not guesswork
  • Each round of data informs the next decision

Platforms Covered

Heidi Sturrock

Full-Funnel SEM Strategist

I work with advertisers managing meaningful budgets who need clarity, not surface-level advice. My focus is diagnosing why performance is breaking down and helping you fix it methodically. This is the same troubleshooting framework I use in ongoing consulting engagements, offered in flexible sessions.

Pricing

Ad Account Troubleshooting Session
60-minute live review and strategy call

Price: $200 per session
Book one session or schedule follow-ups as needed.

Frequently Asked Questions

Will one call fix everything?

Sometimes. Often not. Complex accounts usually require follow-up sessions once initial changes are implemented and data updates.

Are follow-up sessions required?

No. You decide after each call whether another session makes sense.

Do you make changes in my account?

No. This is advisory and diagnostic so you stay in control.

Can we review multiple platforms?

Yes, as long as it fits within the session.

SEM Insights

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10 Ways to Stop Performance Max from Stealing Your Money

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Why Your Google Ads Impression Share is Falling (and How to Fix It)

Why Your Google Ads Impression Share is Falling (and How to Fix It)

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Should You Get a Google Ads Audit?

Should You Get a Google Ads Audit?

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