Hi! I'm Heidi.

25 Years Of Search Engine Expertise

My clients benefit from my deep understanding of algorithms, trends, and consumer behavior. The results are highly targeted campaigns that consistently deliver exceptional performance.

I specialize in Google Ads, Microsoft Ads, and LLM Advertising.

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About Me

Ecommerce Focused

I help advertisers win in ecommerce by applying decades of real-world experience to modern paid media strategies, balancing proven fundamentals with today’s AI-driven platforms.

Full Funnel Strategist

I take a full-funnel approach to search engine marketing, building connected strategies across Search, Shopping, Performance Max, YouTube, and Demand Gen campaigns.

AI Expertise

I am a search engine marketing strategist specializing in AI-driven Google Ads and Microsoft Ads strategies, with a forward-looking focus on emerging LLM advertising opportunities.

Guest Speaker

I am available for guest speaking on search and paid media strategy, specializing in AI-powered advertising, account best practices, full-funnel growth, and ecommerce performance.