MEET HEIDI
I help growth-focused brands make better decisions across Google Ads, Microsoft Ads, YouTube, and the evolving search landscape. The work starts with understanding the business, then turning that context into a strategy the account can actually support.
THE WORK
Paid search can become a collection of campaigns, settings, reports, and reactions. My job is to step back, understand what the business is trying to accomplish, and make the account easier to reason about.
That means looking for the decisions that matter most: where the money is going, what the data actually tells us, where the structure is getting in the way, and what should happen next.
DIAGNOSE
Separate symptoms from root causes so the next move is grounded in evidence.
PRIORITIZE
Make the important decisions visible before the account gets more complicated.
STRATEGIZE
Connect structure, targeting, budget, measurement, and creative to the way the business needs to grow.
EXECUTE
Know what to test, what to monitor, and what to leave alone.
EXPERIENCE
Google Ads & YouTube
Account structure, targeting, bidding, creative, measurement, and full-funnel strategy.
Microsoft Ads
Search strategy and account thinking that carries across platforms without copying one blindly to another.
AI & emerging advertising
A practical view of how AI-driven platforms and new search experiences are changing paid media.
HOW I WORK
I stay close to the account and the business goals behind it. That makes the conversation more useful, the diagnosis more grounded, and the next step easier to act on.
Start with the problem you are trying to solve.
