Every Google Ads strategist knows the exact feeling of seeing a new request for proposal land in their inbox. It brings a rush of excitement and the promise of a…
There is a specific kind of low grade anxiety that comes with running a Google Ads account. It is the feeling that while you are getting some results and maybe…
If you manage Google Ads accounts long enough, you will eventually get the email or phone call. “Hi, I’m your Google Ads strategist. I’ve reviewed your account and see a…
Google Ads has become more nuanced and complex than ever. With new bidding strategies, automation tools, targeting options, and constant platform updates, it’s no longer a set-it-and-forget-it system. These changes…
As a business stakeholder, it is natural to want a “one-stop shop.” When you’re working with a limited budget or trying to streamline your operations, the idea of hiring a…
As a business owner, you’re always juggling multiple responsibilities, and at some point, you might find yourself wondering if it’s time to bring in some outside help. Managing Google Ads…
