Why Your Customer Acquisition Costs Are Climbing (Fix It Now!)
If your Customer Acquisition Costs (CAC) are steadily rising, you’re not alone. It’s one of the most frustrating and persistent…
GOOGLE ADS AUDIT
See what’s really happening inside your Google Ads account.
A deep account review to uncover wasted spend, missed opportunities, tracking issues, and the changes that matter most.
Know what to fix before you spend more.
A good audit should explain where performance is being limited and what deserves attention first. I review the account from structure, targeting, spend, bidding, creative, conversion tracking, and landing-page signals so you can make decisions with a clear picture of what is happening.
THE AUDIT
A senior-level review of the account, end to end.
Spend & Performance
See where budget is going, which campaigns are carrying the account, and where performance is falling short.
Account Structure
Review campaign organization, segmentation, settings, and whether the account is built to support efficient growth.
Targeting & Search Terms
Examine keywords, match types, search terms, negatives, audiences, and targeting coverage.
Ads & Testing
Assess messaging, creative coverage, testing depth, and opportunities to improve relevance and response.
Tracking & Measurement
Check conversion actions, data quality, attribution signals, and whether the account can support confident decisions.
Bidding & Budget
Evaluate bidding strategy, budget allocation, campaign priorities, and where spend may be working harder.
What you walk away with.
A clear diagnosis of what is working, what needs attention, where spend is being lost, and which changes deserve priority. You’ll have a practical action plan you can use internally or with your current partner.
THE FIT
For businesses that want an honest view of the account.
The Audit is designed for businesses that want an experienced second set of eyes before they keep optimizing, increasing spend, or changing partners.
- You want to know whether the account structure still makes sense for the business.
- Performance has become harder to explain or less consistent.
- You suspect spend, targeting, tracking, or bidding is limiting the account.
- You want clear priorities before deciding what to change.
HOW IT WORKS
Four steps from data to decisions.
Review
I examine the account structure, performance data, settings, targeting, creative, and tracking.
Diagnose
I identify the issues, inefficiencies, gaps, and opportunities that matter most.
Prioritize
I separate the high-impact changes from the lower-value tweaks.
Recommend
You get a clear set of actions and priorities you can use to improve the account.
Google Ads Audits from $750.
A one-time strategic review of the account. I’ll assess the current setup, identify the issues that matter, and deliver a clear set of recommendations you can act on.
READY TO GET CLEAR?
Bring me the account, the goals, and the questions.
I’ll tell you what the account is doing, where I see the biggest opportunities, and what I would address first.
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