Google just delivered one of the most exciting updates to e-commerce advertising we have seen in years. Yesterday, on April 14, 2026, Google officially announced the annual Merchant Center product…
This has happened to me more than once. A client opens a web browser, types their company name into the Google search bar, and hits enter. Instead of their own…
In the world of digital advertising, guesswork is a recipe for wasted budget. You wouldn’t launch a product without testing it, so why should your Google Ads strategy be any…
When Google first introduced Performance Max (PMax), it was met with a mixture of awe and profound frustration. Advertisers were handed a powerful engine but were locked out of the…
Log into your Google Ads account, check your key performance indicators, and (sigh) there it is. Your Impression Share has taken a nosedive. It’s a sinking feeling that every digital…
There is a specific kind of low grade anxiety that comes with running a Google Ads account. It is the feeling that while you are getting some results and maybe…
In the world of Google Ads, few topics spark as much debate as brand bidding. The question seems simple on the surface. Why should I pay for traffic I’m already…
If you manage Google Ads accounts long enough, you will eventually get the email or phone call. “Hi, I’m your Google Ads strategist. I’ve reviewed your account and see a…
AI driven search campaigns in Google Ads are becoming more automated, more flexible, and more powerful. With AI Max for Search, Google expands how queries are matched, how ads are…
So, your Google Ads are getting clicks…but not conversions. Landing page optimization can be a daunting task. There are hundreds of expensive and complicated ways to optimize a landing page.…
