Google just delivered one of the most exciting updates to e-commerce advertising we have seen in years. Yesterday, on April 14, 2026, Google officially announced the annual Merchant Center product…
When Google first introduced Performance Max (PMax), it was met with a mixture of awe and profound frustration. Advertisers were handed a powerful engine but were locked out of the…
Google’s auto categorization for Shopping is convenient, but once you work with a few thousand SKUs it will misclassify a worrying number of products unless you take control. For serious…
