If you are not using this feed optimization technique, you are missing a huge opportunity. I’m talking about the video_link attribute. For a very long time, static images were the…
If you use AI to generate assets for your Google Ads campaign, this is for you. Google recently added a setting in the Asset library that requires you to flag…
The Shift in Online Retail Everyone is talking about artificial intelligence in online retail right now. Every time you open LinkedIn or read an industry newsletter, someone is trying to…
When Google first introduced Performance Max (PMax), it was met with a mixture of awe and profound frustration. Advertisers were handed a powerful engine but were locked out of the…
Google’s auto categorization for Shopping is convenient, but once you work with a few thousand SKUs it will misclassify a worrying number of products unless you take control. For serious…
