SEM Insights

Actionable tips, industry trends, and expert strategies

Optimizing Your Google Product Feed With Video

Optimizing Your Google Product Feed With Video

Google just delivered one of the most exciting updates to e-commerce advertising we have seen in years. Yesterday, on April 14, 2026, Google officially announced the annual Merchant Center product…
How to Leverage YouTube Shorts

How to Leverage YouTube Shorts

If you’re looking for ways to grow your business, YouTube Shorts offers a unique opportunity to engage with viewers in a fun and impactful way.  While YouTube Shorts present an…
Mastering YouTube Shorts Viewer Psychology

Mastering YouTube Shorts Viewer Psychology

The way people consume video content has changed dramatically in the last few years. The explosive growth of TikTok sparked a short form video revolution, and platforms like Instagram and…
Your Holiday Guide to Video Advertising

Your Holiday Guide to Video Advertising

As we gear up for the holiday season, it’s go-time for us ecommerce hustlers!   And for good reason….With shoppers ready to splurge on gifts and goodies, it’s the perfect…

Heidi Sturrock

Search Marketing Advisor

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