This has happened to me more than once. A client opens a web browser, types their company name into the Google search bar, and hits enter. Instead of their own…
In the world of Google Ads, few topics spark as much debate as brand bidding. The question seems simple on the surface. Why should I pay for traffic I’m already…
If you use Smart Bidding in Google Ads, you are trusting Google’s machine learning to decide how much every click is worth. That system only works as well as the…
If you sell a highly specialized professional service, Google Ads can feel frustrating. You know your ideal customer exists. You know when they find you, the deal size is large…
Most advertisers think Google Ads works like this: Exact match keywords enter one auction.Phrase match keywords enter another.Broad match keywords enter a third. But, that is not what actually happens!…
In ecommerce, Google Ads often gets treated like a precision tool. Set it up right, and you can drive serious growth. And that’s true, to a point. But when you…
Most ecommerce store owners focus on ROAS (Return on Ad Spend) when measuring their Google Ads performance. It makes sense. it’s an easy number to track. But ROAS alone doesn’t…
