There is a growing trend in paid search right now. Marketing teams and agencies are handing over their high level problem solving to tools like ChatGPT, Claude, Gemini, and the…
Every ecommerce brand eventually reaches a critical turning point in their digital marketing maturity. They look at their Google Ads dashboard, see a massive revenue number, look at their actual…
This has happened to me more than once. A client opens a web browser, types their company name into the Google search bar, and hits enter. Instead of their own…
In the world of Google Ads, few topics spark as much debate as brand bidding. The question seems simple on the surface. Why should I pay for traffic I’m already…
When you activate Smart Bidding in a Google Ads account, you surrender manual control over individual keyword bids and transfer the responsibility of auction valuation to a machine learning algorithm.…
If you sell a highly specialized professional service, Google Ads can feel frustrating. You know your ideal customer exists. You know when they find you, the deal size is large…
Most advertisers think Google Ads works like this: Exact match keywords enter one auction.Phrase match keywords enter another.Broad match keywords enter a third. But, that is not what actually happens!…
In ecommerce, Google Ads often gets treated like a precision tool. Set it up right, and you can drive serious growth. And that’s true, to a point. But when you…
Most ecommerce store owners focus on ROAS (Return on Ad Spend) when measuring their Google Ads performance. It makes sense. it’s an easy number to track. But ROAS alone doesn’t…
