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The Google Ads Specialist’s Guide to Lift Studies

The Google Ads Specialist’s Guide to Lift Studies

If you spend your days deep in Google Ads, you already know the underlying frustration of in platform reporting. Those…
Inside My Tech Stack – Microsoft Clarity

Inside My Tech Stack – Microsoft Clarity

I want to share one of my absolute favorite new tools for navigating the digital marketing world right now….because the…
AI Has Become Terrible at Fixing Paid Search (What to Do Instead)

AI Has Become Terrible at Fixing Paid Search (What to Do Instead)

There is a growing trend in paid search right now. Marketing teams and agencies are handing over their high level…