SEM TROUBLESHOOTING
Find the problem before you change another campaign.
Focused expert troubleshooting for Google Ads, Microsoft Ads, and YouTube when performance issues are layered, unclear, or compounding.
Get to the root cause before you start changing everything.
When performance drops, it can be hard to tell whether the problem is tracking, bidding, structure, targeting, creative, landing pages, or the data itself. Troubleshooting is a focused review of the evidence so you can identify what is actually wrong and what to do next.
WHAT I TROUBLESHOOT
Focused diagnosis across the parts of the account that can move performance.
Performance & Spend
Find where performance changed, where spend is moving, and which campaigns deserve attention first.
Tracking & Conversion Data
Check conversion actions, measurement quality, attribution signals, and whether the data can be trusted.
Bidding & Budget
Review bidding strategy, budget allocation, learning signals, and whether spend is aligned with current performance.
Search Terms & Targeting
Examine keywords, match types, search terms, negatives, audiences, and targeting coverage.
Creative & Messaging
Assess ad messaging, creative coverage, testing, and whether the offer is being communicated clearly.
Channel & Account Structure
Look across the account and channel setup for structural issues or conflicts that may be limiting performance.
What you leave with.
An expert diagnosis, a clear list of likely root causes, and prioritized next steps. You will know what to investigate, what to change, and what can wait.
THE FIT
For accounts with a problem that needs an answer.
SEM Troubleshooting is designed for businesses that:
- Performance changed and you don't know why.
- Tracking or conversion data looks wrong.
- Results are inconsistent or declining.
- You want expert diagnosis first.
HOW IT WORKS
One focused session, with follow-up when the problem needs more digging.
Understand
Start with the business context, the symptoms you are seeing, and what has already changed.
Diagnose
Review the evidence and isolate the most likely root causes.
Prioritize
Separate the high-impact fixes from the lower-value changes.
Follow Up
Return to the account when needed to review results, investigate deeper issues, or refine the next move.
Troubleshooting sessions are $200.
A 60-minute live review and strategy call. Book one session or schedule follow-ups as needed.
READY TO FIGURE IT OUT?
Bring me the account, the data, and the problem.
Tell me what changed, what you are seeing, and what you have already tried. We’ll focus on the evidence and work toward the clearest next step.
