SEM MANAGEMENT
Ongoing strategy, optimization, testing, and reporting from an experienced SEM strategist who stays close to both the account and the business goals behind it.
THE ENGAGEMENT
Budget allocation, bidding, structure, tracking, creative, and channel mix all affect performance. The work needs a clear strategic direction and consistent execution, with decisions tied back to profitable growth.
Clear priorities for budget, structure, testing, and growth.
Continuous work across campaigns, audiences, bidding, creative, and landing-page signals.
Reporting built around revenue, ROAS, CPA, efficiency, and the actions those numbers call for.
WHAT'S INCLUDED
Scope is shaped around your business, account complexity, and growth goals. Core management covers the work below.
Campaign architecture, targeting, budgets, bidding, and account priorities kept aligned to the business.
Ongoing testing across queries, ads, audiences, landing-page signals, and bidding inputs.
Conversion tracking validation, data checks, and practical recommendations when the numbers do not line up.
Search, Shopping, Performance Max, Demand Gen, YouTube, and Microsoft Ads where they make sense for the account.
Budget allocation based on performance, opportunity, seasonality, and growth priorities.
Clear reporting with context, priorities, and specific next steps rather than a spreadsheet of numbers.
THE FIT
SEM Management is designed for established businesses with meaningful search demand and the budget to support consistent testing and optimization.
HOW I WORK
The process stays practical: understand what is happening, decide what matters most, test deliberately, and keep improving based on the evidence.
Understand the account, performance patterns, tracking, and business context.
Focus budget and effort on the opportunities with the greatest impact.
Run disciplined tests that answer specific strategic questions.
Apply what the data shows and keep the account moving forward.
INVESTMENT
Monthly management is based on media spend, account complexity, and the level of support required. Engagements are month to month.
Established paid search investment
Built for accounts with enough activity and complexity to benefit from ongoing strategic management.
READY TO TALK?
We can look at what is happening, what you are trying to achieve, and whether ongoing SEM Management is the right fit.
FAQ
What does communication look like?
Regular calls and clear written updates focused on performance, priorities, and next steps.
Is there a long-term contract?
Management is month to month.
How quickly can results improve?
Timing depends on the account, data quality, starting point, and goals. The first months focus on diagnosis, priority changes, and establishing a reliable optimization rhythm.
Who is SEM Management for?
Businesses that want senior-level strategy and ongoing execution.
